"Time is my only enemy." - M Baber

 

November 27, 2007

 

The challenge is moving a well established local print provider from a successful 20th century company to a 21st century company.

To see Baber's approach as of today, click here

 

Below is some thinking about one possible different approach.

 

Reaction to sketch of approach:

I really like this. You don't know how close it is to what we've been trying to say. I'm forwarding to our ad hoc marketing committee. Thanks Michael.

 

More evidence that it is no longer about new ideas, just making the time to implement the old ones.

 

 

When the Internet is too slow   think

When it is hard to talk to your printer   consider

When you need results, not excuses   call

 

 Experienced Caring People Make the Difference

 

Mike Baber President Mike has more than 30 years of experience in Direct Marketing and Printing and has his degree in Graphic Arts Management. Mike's goal is to assemble the best team of professional Direct Marketing and Printing solution providers possible to help make you successful. Call Mike at 901-312-7665 or email him at mbaber@baberweb.com.

Esther Katz Production Manager Esther has over 15 years of experience managing and facilitating mailing and printing projects. As former Vice President of Allan Katz Direct Marketing and Copy Corner, Esther combines customer service with realistic production scheduling to insure that your printing or mailing project meets your deadline. Call Esther at 901-312-7667 or email her at ekatz@baberweb.com.

Allan Katz Direct Marketing Manager Allan, former President of Allan Katz Direct Marketing, has over 25 years of Direct Marketing and database marketing experience. He is the author of The Complete Guide to Retail Loyalty Marketing and is Past President of the Direct Marketing Association of Memphis. He has created and executed hundreds of Direct Marketing campaigns nationwide. Call Allan at 901-312-7916 or email him at allan.katz@baberweb.com.

Todd Stephenson Marketing Specialist Todd was in publishing sales for more than ten years before coming to BABER. He understands customers' needs in Direct Marketing and graphic communications. He is dedicated to the success of his customers and their Direct Marketing projects. Call Todd at 901-312-7904 or email him at tstephenson@baberweb.com.

David Ellis Account Executive Dave has over 35 years experience in Printing Administration and Sales. For the past 27 years, he owned Consolidated Printers & Lithographers which served the Memphis and Mid-South area for 47 years before merging with BABER in June, 2004. His knowledge and expertise in quality, large-format printing enhances the BABER team's already versatile production capabilities. Call Dave at 901-312-7677 or email him at dellis@baberweb.com.

Denise Ellison Customer Service Representative Denise has over 16 years of experience in printing and mailing customer service and works hand-in-hand with customers on providing artwork and mail files for the most challenging projects. She is dedicated to her customers and their projects and to their satisfaction. Call Denise at 901-312-7672 or email her at dellison@baberweb.com.

 

 

Listen to our customers

 

"Thank you for your awesome service. As a marketing consultant, I deal with a lot of printers and fulfillment houses. I use BABER whenever I can. They are prompt, courteous, price-competitive and they're always open to my CRAZY ideas. Mike Baber and Allan Katz are two direct mail pros who are valuable resources for anyone considering a direct mail campaign. And, quite frankly, I find BABER to be one of the best, more reliable sources for all my printing and mailing needs. I recommend them highly." Daniel Denley, President, Common Sense Marketing, LLC, Cordova, Tennessee

 

 "I want to convey to you how near and dear Esther is to our heart here at our store, because of the enormous RABBITS she pulls out of HATS (as in "miracles" performed!!) on our behalf on a regular basis throughout the year."

Faith S., Memphis, TN

 

 

Our business grows when your business grows.

 

 

Your idea on Monday in your customer's mailbox the following Monday.

 

 

 

Loyalty Programs

A loyal customer is worth 10 times more than the cost of acquiring new customers. Yet, most companies spend a majority of their advertising budgets on mass media advertising to merely enhance their image and possibly capture new customers. BABER’s successful loyalty building programs guide you through a process of identifying, selecting, communicating and evaluating your most valuable asset; your customers. Industry specific one-to-one loyalty programs give you unlimited power to keep good customers loyal through targeted, customer specific offers that are relevant to their individual spending habits.

 

With over 60 years in business, we have the track record and capabilities to make your next printing job run flawlessly. Whether it's a newsletter, a manual, catalogs, flyers or more, we offer complete printing services, copywriting, design, photography, illustration, typesetting, printing, bindery, warehousing and distribution.

 

The more we do, the less you have to worry about. We provide the technology. The expertise. And the attentive service. No matter if it's one color or four color, one page or many pages, runs of a few thousand to 100,000 plus, BABER delivers the printed page. When you need it. Just the way you like it. At a cost you can afford. It's enough to make you sit up and take notice.

 

State of the art information management enhances our extensive warehousing and fulfillment services. Our picking and pulling is highly customized and accurate. We pick up responses, compile databases, and determine when to reorder. In fact, we'll handle all customer inquiries so you won't have to worry about getting all tangled up in the process.

 

 

 

Leveraging Baber's unique values

Who's who...maybe there is another way to do it...

Use Survey Monkey to get the data... No phone calls.

Create a pull by advertising the information for free on the website.

Maybe sell ads. Maybe sell the printed version. Maybe vendor sub directories for a particular service.

I'm guessing there are lots of people in the B2B space who might come to your website to get the contact info.

read for free online. Offer the print version for $$$$

 

The Newsletter could be very valuable..

read for free online... pay for print. Or deliver hard copy to most valuable customers or prospects.

You might also consider turning it into a customer blog. Get them involved in the conversation.

Everyone loves publications that allow them to read their own words.

 

The Marketing Postcard audio is very good.

Maybe you should consider doing a graphic slide show thing and posting on youtube, then incoporating into the site.

 

Something like this:

 

Print For Profits - Part 1

 

Print for Profits Part 2

 

Print for Profits Part 3

 

 

 

blue sky possibilities

 

 

Our business grows when your business grows.

Every business grows in a healthy community.

 

Since printing was invented in the 15th century, printing houses have been at the center of community conversations.  Those conversations made people smarter. Smart people can solve hard problems.  As we make our business services better and better, we are also continuing  that 500 year old tradition in our community. We've lived and worked in Memphis for 60 years. The plan is to be here for at least another 60.

 

I've been using the concept of a Pub Center as an organizining concept for this approach. Click on the Pub Center tab to see what I mean. MJ

Some possible things on which to  focus:

Education - to see what publishing can do for bottom of the pyramid High School Education check out the wire frame at http://www.HighSchoolPubCenter.com

Health - especially diabetes and childhood obesity  - to see an online design class  about diabetes check out http://diabetessept2007.pbwiki.com/

The Good News Project - to see what I mean check out http://goodnewsprojectwiki.pbwiki.com/